MY STEP BY STEP GUIDE TO FINDING YOUR VINTAGE WEDDING GOWN
I have spent five years searching intensively for premium vintage bridal. First for own wedding and then to curate the first Art Garments Bridal collection. Here is a step by step guide I hope you find useful.
1. CREATE A MOOD BOARD
Duh! Start saving images. Pinterest is an obvious choice for this. Even if you don't yet have a vision, one should emerge from repeated themes in your collated imagery. You might find you're attracted to the futurism of Y2K, the sparse minimalism of the 1990s, or the drama of the 1980s. You could be drawn to romantic corsetry, voluminous skirts or form-fitting sexiness. You won’t know until you start saving.
2. WRITE A LIST OF LOOKS YOU NEED
Different events – Bachelorette, Bridal Shower, Rehearsal, Ceremony, Reception, & Day After – offer overwhelming opportunities to express yourself!
I don't necessarily think this all has to be a cohesive aesthetic. It's really more of an excuse to sample different eras and looks. For me, I wore a 1990s ballgown to my Bachelorette, a 1940s gown to my ceremony, 1970s to my Reception and 1960s for my Day After event, all pictured below. If you're indecisive about nailing "The Look" this is how you can take the pressure off and really have fun with it.
3. SEEK OUT & SAVE MULTIPLE SECOND HAND PLATFORMS
There are so many places online where you might uncover the perfect dress. My tip is to locate a broad selection of marketplaces and bookmark them. GEM.com is a good place to start, but there are many sites it doesn't cover. It is also smart to save specific searches. You'll need good keywording that is not too broad or too narrow, like 'pure silk gown' or 'origami taffeta' or 'draped disco.' If you're seeing certain designers pop up frequently and you like their work, create saved searches for them too.
"Some of my searches were 'pure silk gown,' 'origami taffeta' and 'draped disco.' It's important they're not too broad or too narrow."
4. BOOKMARK YOUR FAVOURITE ONLINE VINTAGE STORES
As you can see this is is becoming a LABORIOUS process, so why not take advantage of those whose eyes you admire and let them do the looking for you, and you might find 'the one' pops up in their offerings. My full time job is to find beautiful vintage which is why I had the luxury of spending an embarrassing number of hours per week for many years hunting for my wedding looks. In my searching, I also had the chance to notice a lack of elevated wedding-ready vintage online, so have dedicated myself to bringing Art Garments Bridal to life. I am an example of a great shop to bookmark.
5. CHECK YOUR BOOKMARKS MULTIPLE TIMES A WEEK
This is essential. Think of how many vintage enthusiasts are out there seeking their perfect wedding look and there is ONE of each piece. Let the stress / thrill of this motivate and propel you forward and check every morning if you can!
6. Be prepared to tailor
I worked with the idea of GOOD BONES. If a dress is well constructed, or is made of reams of fabulous vintage silk you cannot get anywhere anymore, or has unique detailing like handmade rosettes or lacework, you can customise to make your own. In an upcoming post I will talk about my own dress journey to illustrate this.
7. there's the option to Resell if it doesn’t work out
The internet is a wonderland for sourcing vintage but it sometimes doesn’t look the way we planned. Fortunately there are innumerable platforms to resell. I bought 4 dresses that weren’t right that were snapped up super fast when I listed them. This should hopefully give you the peace of mind to take some risks and see how your vision pans out!